Blog - Commercial

10 October 2016


Can the innovation and property booms co-exist?

Since the fabled rise of San Francisco’s Silicon Valley in the 90s, cities all over the world have been vying for the title of next big startup hotbed. Berlin, Chicago, Bangalore and Vancouver have all staked various claims.

Sydney is Australia’s undisputed startup capital. Nearly half of all local startup ventures are based in New South Wales, with Sydney accounting for the vast majority of those. But for all the ‘innovation nation’ rhetoric, how is Sydney actually faring?

In the 12 months to September, office rents in Sydney’s CBD have grown 15 per cent, while some City Fringe suburbs have shot up by 25 per cent.

This is linked to a lack of available space (in conjunction with shrinking yields) which drives up rent. With fewer options on the market – while more commercial buildings become residential conversions – attention is turning back to sustainable commercial developments.


There’s definitely an acknowledgement that more needs to be done to help innovative businesses. Growth should be achieved because of the city, not in spite of it. We know that one or two success stories does not a startup ‘culture’ make.

Startups thrive in an ecosystem which includes:

  • Proximity to top universities
  • Proximity to airports
  • Proximity to other startups
  • Good public transport/bike paths
  • Affordable rent
  • Availability of venture capital

Sydney can just about scrape a pass on most of those points (though transport is still a work in progress). It’s the issue of rent where things start to get problematic.

While the property scene is gradually morphing to suit the needs of the latest entrepreneurial wave, many believe the movement remains shackled by Sydney’s real estate boom.

Despite this, a number of plans are in the works – such as The Bays Precinct and Australian Technology Park – for new commercial developments and office conversions. This is a collaborative effort for local and state governments, as well as property developers. Meanwhile, the federal government looks to remove taxation barriers for new businesses.

Not all new businesses are startups, of course. Some are simply new businesses. What distinguishes startups is their innovation and use of technology.

In this sector – in spite of high property prices – Sydney is showing steady growth. Reflecting the proclivity of startups to grow in close proximity to one another, City Fringe suburbs such as Pyrmont, Ultimo and Surry Hills are carving out a reputation as genuine startup precincts.

Rising companies like Shippit, Koala Mattress, Booodl and Canva (all based in Surry Hills) are just a few ventures enjoying success in the area.

Office of a Sydney startup at 30 Boronia Street, Redfern

30 Boronia Street, Redfern


Startups often turn to coworking to avoid the fixed obligation of long-term leases. This refers to shared office space, owned and managed by a third party, such as Hub, Fishburners and Tank Stream Labs.

In coworking arrangements, startups don’t have to commit to finite office space which their workforce could soon outgrow. Memberships are tailored to a company’s specific size and needs. In recent years, the practice has moved from niche to somewhere approaching mainstream, especially for lean-budget startups.

As well as the flexibility, there’s a genuine community element that new businesses relish. Space is shared with other fledgling companies, often to complementary effect. This makes networking with like-minded individuals more organic and convenient than it might otherwise be.

That said, some companies – particularly those with ready access to venture capital – may prefer their own space from the outset.

Converted terraces at Level 2, 2-8 Elizabeth Street, Paddington

Converted terraces – Level 2, 2-8 Elizabeth Street, Paddington


The aforementioned proposals for The Bays Precinct and Australian Technology Park are encouraging signs, at least symbolically for the time being. How successful the plans are in practice remains to be seen.

White Bay Power Station

The Bays Precinct encompasses suburbs surrounding the Anzac Bridge, namely Rozelle, Pyrmont and Glebe. Mike Baird’s key focus is to convert the disused power station at White Bay into a bustling tech hub.

“(It could be) a place where global giants of tech and innovation work with startup entrepreneurs, business incubators and accelerators,” he said.

A real fixer-upper, beautiful White Bay Power Station

A real fixer-upper: White Bay Power Station

At the time of writing, Google is in talks with UrbanGrowth NSW to move their Australian headquarters to the site. This would be part of a larger initiative to spearhead innovation and high-tech employment in the area.

It’s certainly rare in Sydney to have so much space available for redevelopment so close to the city. As the birthplace of Google Maps, Sydney’s foreshore looks set for a substantial real-life update.

Australian Technology Park

There are also big plans in motion to revamp and relaunch Australian Technology Park in Eveleigh to attract innovative startups.

Some consternation was caused when the Commonwealth Bank was announced as the project’s primary tenant. However, planning minister Rob Stokes has promised a “vibrant, creative tech precinct.”

An old tram at the Australian Technology Park

Australian Technology Park, Eveleigh

Whatever the outcome, it should stimulate the local economy and continue Redfern’s suburban renaissance. The arrival of CommBank at least makes the development more commercially viable.

Finance, Funding & Accelerators

On a federal level, the government has repeatedly acknowledged the importance of encouraging innovation and creating an environment conducive to business development.

Earlier this year, the government announced its effort to bring renowned startup accelerator, MassChallenge to Australia. Their immediate efforts focus on “idea-pitching competitions, startup boot camps, and local and international mentoring.”

The old Valhalla Building at 166 Glebe Point Road

Valhalla Building, Level 2, 166 Glebe Point Road, Glebe

Old bureaucratic barriers are also being removed. Previously, any equity offered to prospective startup employees was taxed upfront. Offering employee equity is now much easier, overriding changes implemented in 2009 and previous tax rules that restricted Australia’s ability to entice overseas talent while retaining our own.

To qualify for new startup equity allowances, companies must:

  • Be Australian resident taxpayers
  • Be less than 10 years old
  • Not be publicly listed
  • Have aggregated turnover under $50 million
  • Not offer more than 10% equity to any employee

Elsewhere, significant tax offsets are being made available to venture capitalists and investors, with a view to reducing risk-aversion. The existing insolvency rules are also being relaxed to “reduce the stigma associated with business failure.”

Commercial property at 5-11 Harris Street, Pyrmont

5-11 Harris Street, Pyrmont


Naturally, the developments and conversions underway are cause for much anticipation. Office space in inner Sydney suburbs continues to grow in demand. Currently, the big players are the likes of Surry Hills, Pyrmont, Ultimo, Redfern and Glebe. But expect neighbouring districts of Annandale, Alexandria, Chippendale and Newtown to enter the fray.

It’s no coincidence that these suburbs are all close to institutions such as the University of Sydney and UTS. They’re also increasingly well serviced by public transport.

It’s likely we’ll see more diverse office spaces and conversions popping up. Sydney is on its way to becoming more intuitively designed, utilising space to maximise potential, rather than stockpiling white elephants.

The end of Sydney’s monorail

RIP Sydney’s Monorail

Sydney still has a long way to go before it can be internationally recognised as a breeding ground for startups. But the wheels are in motion for development in the years to come.

The talent and the ambition are here. Funding and safety nets are beginning to be more available than ever before. It’s a case of joining the dots to make Sydney as conducive as possible to creativity and business development – and for the right price. The opportunity is there for the property industry to lead the way.

TGC has access to a variety of office spaces for rent and for sale in Sydney and an experienced team of commercial real estate agents who are happy to answer any of your property-related questions. Contact us or call on 1300 458 800.


Date: 10 October 2016 Author: TGC Writer
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About the author:

TGC Writer

TGC is the largest privately owned commercial real estate agency in the Sydney CBD, with over 20 years experience servicing the CBD, City Fringe and greater Metropolitan property market. We’re committed to assisting you with your total property needs, including buying, selling, leasing and property management.

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